I will save you some time and tell you this: choose a photographer whose work you absolutely, 110%, no-doubt-about-it LOVE! With that being said, perhaps you are in a predicament where you love multiple photographers of all different styles. How ever will you choose? Below are my Dos and Don'ts when it comes to choosing your photographer.
DON'T decide based on price
Price should not be your deciding factor. It can be part of your decision but it shouldn't be the first thing you look for. As the saying goes, 'you get what you pay for' and that is most definitely true for photographers. Unless the cheapest photographer is the one you "absolutely, 110%, no-doubt-about-it LOVE", you are risking being disappointed in your photos. If you are disappointed in your photos, no matter how cheap they were, it was a waste of money.
DO consider their specialty
You may be drawn to a wedding photographer, but actually want product photos taken. While many photographers offer multiple photography services, some choose a specialty for a reason. Whatever that reason may be, trust them with it. Demanding a wedding photographer to take your business headshot (or vice versa) may not be as successful and simple as you would hope.
DON'T assume it will be simple
This goes along with the last point I made. One of the most common things I hear is how "easy and simple" my job must be since all I do is point a camera and click a button. At the core, that is accurate. I do indeed point my camera and click a button. I am a professional and am capable but it doesn't mean it will be simple. There are many factors that go into even 1 photograph. From prepping the equipment to final delivery, there are many things that happen in between that complicate the process. At the end of the day, the process remains the same whether it is one quick photo, or one thousand photos.
DO have a plan for your photos
Are you planning to create large prints for display, or planning to use the photos on your website? This is an important consideration but entirely subjective. What type of photo do you want to fill your wall? A sharp landscape or intimate portrait? Does your website need detail images or documentary action shots?
DO choose someone you like
This is especially important for wedding and lifestyle photography. Your photographer will be spending a lot of time with you and will share intimate experiences. You should enjoy the company of your photographer and feel comfortable to be yourself with them. The more you can be yourself, the better the photos will be.
What are other things you consider before hiring a photographer?